Pitching: How to Craft a Compelling Storyline

Theresa Lina Stevens introduces a Why / What / How framework for helping an audience understand the problem before presenting your solution.

Use this talk to review the order of your pitch, especially if individual slides make sense but the story feels disconnected. Write down what a listener needs to understand before each claim. Then arrange your own problem, solution and evidence so that each answers a question raised by the previous section.