What Is Total Addressable Market (TAM)?
Steve Barsh joins Slidebean to explain market sizing, common TAM mistakes and how to build a market-size slide from customer and pricing assumptions.
Keep a calculator and your market assumptions beside you. Try building a market estimate from a defined customer group and a plausible annual price, then check where your numbers come from. Separate the broad market from the customers your current product can realistically reach.
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