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Video from Y CombinatorWatch on YouTube
Founder Lessons

How to Talk to Users

Gustaf AlströmerDecember 1, 202218 minAll levels

Gustaf Alströmer explains how founders can find users, ask useful interview questions and learn from prototype sessions.

Prepare a few customer interview questions before watching. Review whether they invite someone to describe a real past experience or simply agree with your idea. Rewrite leading questions and plan what evidence would change your understanding of the problem.

User interviewsCustomer discoveryPrototype testing
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